Cart abandonment is a significant a problem for most store owners. The average eCommerce store loses over 75% of its sales to cart abandonment.
In this blog post we will try to analyze the 3 top reasons for cart abandonment.
Lack of Guest checkout functionality
We do not want to force first time buyers to create an account before they can complete their order. You should offer guest checkout. In the guest checkout page, you must provide an option for the user to log in (if he is not a guest but had previous registered with your e-shop), to register (if he wants to become a registered user with your e-shop) or to complete the order as a guest.
Lack of Customer Support
Customers browsing on your site are likely to have questions and need support & assistance. They are more likely to make a purchase if they have customer support such as live/Fb Messenger/Intelligent Chatbots.
Lack of Express Shipping