Customers have come to expect personalization when they’re shopping online. They’re starting to see this as a standard service and appreciate receiving special, tailored offers.
Cart abandonment is a significant a problem for most store owners. The average eCommerce store loses over 75% of its sales to cart abandonment.
The purpose of churn rate is to indicate the percentage of your customer base that churned over a given time period.
E-shops need to be able to learn from their users, collecting data about their tastes and preferences. Over time and with enough data, we can use machine learning algorithms to perform useful analysis and deliver meaningful recommendations. Other users’ inputs can also improve the results, enabling...